Interview:
Mark Jeftovic, Co-founder - easyDNS Technologies, Inc.
easyDNS
has won the confidence of the majority of the web hosting industry.
Rather than seeing the Toronto, Canada based company as competition,
web hosts are now referring their customers to easyDNS.
HostIndex.com spoke with co-founder Mark Jeftovic to
find out why.
HostIndex.com: Why did you start easyDNS back in 1998?
Mark Jeftovic: We were running another company back then
that specialized in custom development and applications -
primarily dynamically generated websites with SQL back-ends.
In the late 90's, this was still pretty novel and as such,
whenever a new client signed with us, it usually meant bringing
over their domain name in order to host the project.
The same problems were encountered over and over again.
Often the domain had been registered by some third party and
for any number of reasons. We couldn't get a simple hostname
pointed at our webservers, or we couldn't get the domain itself
delegated to our nameservers.
So we thought to ourselves, "somebody needs to build a system
where you can completely manage your domain name and your
DNS from a web browser, without going through anyone else",
and that was how we first got the idea. This was in 1996;
it took us a couple years of developing this thing in our
spare time before we got it to the point of launching easyDNS
in '98.
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HostIndex.com: What service does easyDNS provide to the web
hosting industry?
Mark Jeftovic: We provide the same service to web hosting
providers as we do to anybody else - DNS and domain name management.
In the early days, we were concerned the web hosting industry
in general wouldn't like us. Web hosts often bundle DNS with
their packages and by taking it out, we were preventing some
types of "lock-in", making it easier for people to switch
hosting providers. There have been a few hosts over the years
who refuse to delegate to us and won't let their users have
their DNS here, but they are by far the minority.
Over the years, more hosts started referring their users
to us to offload the maintenance of the domains, and more
than a few started actually using us, for their own domains
or for the offsite nameservers via secondary DNS.
HostIndex.com: What segment of the market are you targeting?
Mark Jeftovic: Until quite recently we've concentrated on
the retail side of things through the easyDNS.com site. We
just targeted "domain holders", and that could mean anyone
from a mom-and-pop retail outfit, to SOHO, to consultants,
small and medium sized businesses etc. My usual response to
the "who uses easyDNS?" question is that is varies from United
States senators to thrash-metal bands and everything in between.
More recently, (read: right now) we are moving into the
enterprise class market, including ISP's, ASP's and web hosts.
We've shown proof-of-concept over the years that outsourced
DNS works and there is a demand for it. Now we're finally
ready to service the operations with large numbers of domain
names. It's something we've said was coming "Real Soon Now"
for over a year and it's finally here (so its rather serendipitous
that you contacted us). We rewrote easyDNS from the ground
up for this market and we've developed a completely separate
platform for it.
Basically, companies in this segment can have their own
easyDNS site, fully functional and designed to handle large
volumes, and private labeled to integrate into their existing
operations. (interested parties should check out http://solutions.easydns.com
)
HostIndex.com: You signed with Q9 Networks in April to supply
easyDNS domain management system at the enterprise level.
How has that been received? Do you have other enterprise level
customers lined up?
Mark Jeftovic: Q9 is very happy with the DNS engine we supplied
them. Their customers really like it and it is integrated
right into their management console. We have since launched
domains.dslreports.com and domains.canadacomputes.com who
are using the new engine as marketing partners. Stay tuned
to for a couple announcements regarding the newest additions
in the ASP and telecom space.
HostIndex.com: A quote from one of your testimonials says,
"The bottom line is that you should have your website hosted
by professionals who specialize in managing webservers, but
your DNS should be hosted by professionals who specialize
in managing DNS servers. The two are very different, and far
too many admins take DNS management lightly."
How do you convince admins to take DNS management more seriously?
Mark Jeftovic: Another well-worn quip we have around here
is, "DNS is something you don't notice until it stops working".
Some of our customers are here because they've found that
out the hard way.
HostIndex.com: What makes easyDNS stand out from others
from other providing a similar service?
Mark Jeftovic: We've had 100% DNS uptime since we launched
in July 1998. But what sets us apart even more than the technology
are the people. We answer the phones, we reply to email, we
aren't 24X7 phone support yet, but we still cover off-hours
quite effectively. Problems do occur sometimes with individual
zones and dare I say it, we've even made a few mistakes over
the years, but we found them fast and fixed them faster. We
supply a level of customer support that is extremely rare,
and that's what separates you from the pack in any industry.
HostIndex.com: Do you find advantages being a Canadian based
company in a global market?
Mark Jeftovic: We haven't noticed anything obvious. Canadians
like us because we're Canadian; people outside of North America
often think we're American. Americans often think we're American,
until they hear us say the word 'about' on the phone.
Whether it will have an effect on us going into the ISP/ASP
market remains to be seen. One of the announcements we'll
be making soon involves an American ASP provider.
HostIndex.com: Thanks
for speaking with us today, Mark.
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